Paula Gignac

Paula Gignac , Global Chief Marketing Officer at The Exchance Lab, a 2012 inductee to the Canadian Marketing Hall Of Legends, past President of IAB Canada, and former Vice President of Rogers Women’s Group of Websites is recognized throughout the industry as an award-winning author of Digital Marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Parmalat, Proctor & Gamble, Hershey and more.

A mentor extraordinaire, she has more than 16 years of experience in Digital and is the “go-to” expert and thought-leader on Interactive marketing and advertising trends in Canada. She was also the creator and chief instructor of IAB Canada’s industry-leading Intensive, One-Day Course in Interactive Marketing + Online Advertising for eight ground-breaking years; and followed this accomplishment by creating similarly-successf courses in Social Media, Paid Search, SEO and Mobile Marketing as well.